As fresh snow blankets the valleys of Jammu and Kashmir this December 2025, the region has transformed into a breathtaking winter paradise. Viral photos and videos from Pahalgam, Gulmarg, and Srinagar showcase snow-covered meadows, frozen lakes, and pine forests glistening under the sun, captivating millions online. After recent snowfall on December 21, ending a prolonged dry spell, the iconic “golden triangle” of tourism—Gulmarg, Pahalgam, and Sonamarg—now sparkles with 2-9 inches of fresh powder, reviving hopes for a thriving season.
Gulmarg, Asia’s premier ski destination, invites adventure seekers with its pristine slopes on Apharwat peak, perfect for skiing, snowboarding, and the exhilarating Gondola ride.
Pahalgam’s serene meadows and pine-lined trails offer tranquil walks amid untouched snow, ideal for families seeking peace and natural beauty.
In Srinagar, the partially frozen Dal Lake mirrors the majestic Himalayas, with cozy houseboats warmed by traditional bukharis providing an authentic Kashmiri stay.
Enhanced security, improved infrastructure, and warm local hospitality ensure a safe and memorable visit. Bookings are surging for Christmas and New Year, with hoteliers, guides, and artisans eager to welcome you.
Dear tourists from across India and the world, come to Jammu and Kashmir this winter. Give us the opportunity to serve you with our renowned mehman nawazi—the heartfelt hospitality that defines our culture. Savor hot kahwa by the fire, enjoy fresh trout and wazwan feasts, and create lifelong memories in our snow-clad haven. Your presence supports thousands of families dependent on tourism, helping us rebuild and thrive.
Jammu and Kashmir awaits you with open arms. This season, let our winter wonderland be your escape. Pack your warmest clothes and join us—paradise is calling!
