Shakeel Azad
The use of narcotics is not merely an individual problem; it is a widespread social tragedy that silently erodes human lives, family systems, and the very fabric of society. While intoxicants may offer a deceptive sense of temporary relief, in reality they devastate physical health, paralyze mental faculties, and distort moral values. An individual addicted to drugs not only endangers their own life but also subjects their family to emotional distress, financial hardship, and social challenges.
According to medical experts, narcotics severely impair brain functions, weaken memory, and compromise decision-making abilities, often leading to various psychological disorders. Studies by global health bodies such as the UNODC and WHO indicate that prolonged substance abuse significantly increases the risk of depression, anxiety disorders, and suicidal tendencies. Additionally, vital organs such as the heart and liver are significantly affected, often resulting in chronic diseases and reduced life expectancy. On a societal level, this menace fuels crime, unemployment, domestic violence, and moral decline—posing a grave threat to any civilized community. Reports in Jammu & Kashmir have also linked drug abuse to a rise in petty crimes and social instability, particularly among vulnerable youth populations.
In this context, the “Nasha Mukt Jammu & Kashmir” Abhiyan, launched on April 11, 2026, by Lieutenant Governor Manoj Sinha, has emerged as a timely and purposeful initiative. The campaign has now evolved into a broad-based public movement, with active participation from educational institutions, social organizations, youth, media, and the administration. According to official figures, thousands of awareness programmes have already been conducted across districts, reaching lakhs of people through seminars, outreach drives, and community engagements. Through awareness programs, educational seminars, sports activities, cultural events, and media campaigns, efforts are being made not only to raise awareness but also to foster positive societal change.
Strict actions by law enforcement agencies against those involved in the drug trade have further strengthened this campaign. Data from recent enforcement drives indicate significant seizures of narcotics substances, alongside the attachment of properties linked to drug peddlers under relevant laws. Crackdowns on illegal activities, seizure of properties, and the tightening of legal measures clearly demonstrate that there will be no tolerance for this menace.
Pulwama District: A Model Campaign Under the Leadership of Dr. Basharat Qayoom
In South Kashmir’s Pulwama district, the campaign has taken on a new dimension under the leadership of Deputy Commissioner Dr. Basharat Qayoom, where anti-drug measures are being implemented with notable effectiveness. Under his direct supervision, every government department in the district is actively engaged in combating this social evil, reflecting a coordinated and serious strategy.
Dr. Qayoom has not only enforced strong administrative measures but has also encouraged a consultative approach. During an important workshop held with media representatives, he invited constructive suggestions to address the issue, which are now being formally documented and translated into action. This style of governance exemplifies transparency, collaboration, and foresight. Similar multi-stakeholder engagements have also involved civil society members, teachers, and youth volunteers to widen the impact.
Under his leadership, strict action is being taken against the illegal cultivation of poppy (opium) and cannabis, with several hectares of illicit crops reportedly destroyed during recent drives. Measures are also being enforced against the unauthorized sale of prescription drugs, a growing concern in the region. Simultaneously, stringent legal action is being pursued against individuals involved in the illicit drug trade, sending a clear message that no one is beyond the reach of the law.
Notably, while firm measures are being taken to eradicate this menace, equal emphasis is being placed on a compassionate approach toward affected youth by prioritizing their rehabilitation. De-addiction centres, counselling programmes, and skill development initiatives are being strengthened to reintegrate affected individuals as productive members of society. Various initiatives are underway to support recovery and social reintegration, reflecting a balanced and humane policy.
It is fair to say that under the effective leadership of Dr. Basharat Qayoom, Pulwama district is playing a prominent and exemplary role in the “Nasha Mukt Jammu & Kashmir” campaign. Simultaneous efforts in awareness, prevention, enforcement, and rehabilitation are being pursued, which are crucial for the long-term success of this initiative.
In conclusion, it is hoped that if these efforts continue with the same determination and consistency, supported by sustained public participation and institutional commitment, the day is not far when Jammu & Kashmir will be free from the dark shadow of narcotics—paving the way for a healthier, safer, and more progressive society.