Sahil Manzoor Bhatti
The Kashmir Valley, renowned for its breathtaking landscapes and rich cultural heritage, faces mounting challenges in its business sectors, threatening traditional industries like copper craftsmanship. Recent incidents, such as the exposure of rotten meat, have tarnished the reputation of hoteliers and their associates, eroding consumer trust across various trades. This is compounded by environmental and infrastructural issues that further destabilize the region’s economy.
Daily life in the valley continues smoothly when conditions are stable, but disruptions in sectors like tourism, horticulture, agriculture, pisciculture, or transport cause widespread concern. For instance, the government’s introduction of smart buses is a commendable step toward modernizing public transport. However, these buses, operating on narrow roads, contribute to traffic congestion, inconveniencing the public. Similarly, battery-operated auto-rickshaws, introduced a year ago, now face competition from free bus services, impacting drivers’ livelihoods. While the government aims to provide public services, it must consider the broader implications of such initiatives to avoid disrupting existing livelihoods.
Unemployment remains a pressing issue, and the government, as the primary job provider, must foster trust among the youth by introducing schemes that support hardworking individuals without creating urban chaos. The valley’s roads are increasingly congested, with vehicle numbers seemingly surpassing the population, raising environmental concerns. Deforestation in the upper reaches has led to destructive winds, while floods wreak havoc in cities. Lying in seismic zone 5, the valley is also vulnerable to earthquakes, yet large-scale constructions continue without adequate consideration of these risks. In areas like Raiyar Ich, Doodhpathri, hoteliers have encroached on flood canals, reducing their width from 50 feet to 10 feet, endangering communities during potential floods. The inaction of tehsil administrations and irrigation departments in addressing such encroachments reflects a lack of foresight and accountability.
Development should not equate to unchecked construction or profit-driven ventures at the expense of safety and sustainability. Smart projects must prioritize flood mitigation and environmental preservation to ensure the valley’s long-term resilience. Proper planning across all sectors is essential to safeguard against natural calamities and maintain the valley’s unique charm.
The copper industry, a cornerstone of Kashmiri heritage introduced in the 14th century by Shah Hamdaan (RA), exemplifies the challenges faced by traditional crafts. Once a source of employment for thousands, it now struggles against machine-made products and market competition. However, competition should drive innovation and quality, not deceit or adulteration. Sellers offering substandard products at low prices undermine consumer confidence, deterring both domestic and foreign buyers from purchasing handmade items like carpets, embroidery, and copper engravings.
To restore trust and revitalize the copper industry, the government should implement measures such as special tags and scanning applications to verify the authenticity of handmade products. Such steps would reassure customers, boost sales, and enhance the valley’s economic prospects. Additionally, introducing copper-based showpieces—such as flower pots, wall clocks, and trophies—could capitalize on the trend of gifting culturally significant items, like the popular samovar trophy, to promote Kashmiri craftsmanship globally.
The valley also faces a broader issue of scams in sectors like medicine, horticulture, tourism, and handicrafts, including the paper mache industry. These incidents have eroded customer trust, making buyers hesitant to invest in Kashmiri products. Transparent certification systems and stringent quality controls could address these concerns, ensuring that tourists and locals alike feel confident in their purchases.
Ultimately, safeguarding Kashmir’s industries and environment requires collective responsibility. The government, traders, and citizens must collaborate to address illegal activities, prioritize sustainable development, and preserve the valley’s cultural and economic vitality. With proper planning and innovative solutions, Kashmir can overcome these challenges and remain a beacon of beauty and craftsmanship unparalleled on the global stage.
