The rise of social media has transformed how information is consumed and shared, particularly in regions like Jammu and Kashmir, where connectivity has surged in recent years. However, this digital revolution has brought a pressing need for accountability among influencers and news platforms. The culture of chasing likes, comments, and shares has often overshadowed the pursuit of truth, especially in a region marked by complex socio-political dynamics. It’s time to prioritize substance and value-based content over fleeting engagement metrics.
Social media influencers in Jammu and Kashmir wield significant influence, shaping public opinion on issues ranging from culture to politics. Yet, many prioritize sensationalism to boost engagement, often at the cost of accuracy. Misinformation spreads rapidly in a region already grappling with trust deficits, exacerbating tensions and distorting narratives. Influencers must recognize their responsibility to verify information before sharing it, fostering informed discourse rather than fueling divisive rhetoric. Transitioning from a “like, comment, share” mindset to one rooted in authenticity requires a commitment to fact-checking and ethical content creation.
Similarly, news outlets in Jammu and Kashmir must shift
