The ongoing lease row in Gulmarg has sparked a wider conversation about tourism assets across Jammu & Kashmir. From Gulmarg to Pahalgam, Sonamarg to Patnitop, prime properties have remained with the same leaseholders for decades—often at outdated rates that have benefitted private operators far more than the public exchequer.
The J&K Land Grant Rules-2022, brought in under the Lieutenant Governor’s administration, ended the era of automatic lease renewals and opened bidding to any legally eligible person under the Indian Contract Act. While this reform aims to increase transparency and competition, it also risks sidelining local entrepreneurs if applied without safeguards.
Rotation of leases is essential to prevent monopolies and inject fresh energy into J&K’s tourism sector. No public asset should be held by the same entity for generations. However, rotation must not mean that outside investors dominate while locals watch from the sidelines. The government should clearly prioritise residents of J&K and local start-ups in the re-leasing process. These are the people most invested in the region’s cultural heritage, employment generation, and environmental preservation.
A balanced approach is possible. Competitive bidding should remain the foundation, but with weighted preference or special incentives for local applicants—particularly new ventures from J&K that bring innovation, quality service, and sustainable tourism practices. This will ensure that prime locations not only generate higher revenue for the state but also stimulate grassroots economic growth.
Additionally, revised leases must be priced at fair market rates, with the proceeds reinvested into better infrastructure, environmental safeguards, and community benefits. The transition should be gradual to avoid disruption to visitors and to maintain the reputation of these destinations.
Tourism is J&K’s pride and economic lifeline. By rotating leases fairly, giving first rights to residents and start-ups, and ensuring transparency in auctions, the government can strike the right balance—keeping local communities at the heart of the tourism economy while making sure these precious assets serve the interests of all. Gulmarg and every other jewel of the Valley should remain, first and foremost, an opportunity for the people of Jammu & Kashmir themselves.
