J&K at ‘Very Critical Juncture’: LG Sinha Launches 100-Day ‘Nasha Mukt Jammu Kashmir Abhiyaan’ from April 11

BuzzBytes News Desk
Jammu,: Lieutenant Governor Manoj Sinha on Friday said that Jammu and Kashmir stands at a “very critical juncture” and called for a united mass movement to combat the growing menace of drug abuse among the youth, announcing that the Union Territory will launch a massive assault on the drug addiction ecosystem with a 100-day intensive campaign under ‘Nasha Mukt Jammu Kashmir Abhiyaan’ starting April 11.
Addressing people through a video message, Sinha said, “Friends, Jammu and Kashmir today stands at a very critical juncture. Under a certain conspiracy, there is an ongoing attempt to push our youth into drug addiction and destroy an entire generation.” He said the campaign will start from the Panchayat level to the UT level, with the LG himself leading it, targeting the issue on legal, criminal and rehabilitation fronts.
Referring to efforts taken so far, the Lieutenant Governor said that the ‘Nasha Mukt Bharat Abhiyan’ launched in 2020 under Prime Minister Narendra Modi’s leadership has led to significant anti-drug initiatives in the UT. “Since then, significant efforts have been made in Jammu and Kashmir to combat drug abuse. Last year, in 2025, a major anti-drug campaign was carried out. The actions of the police and security forces have also been effective,” he said, while emphasising the need for a broader societal response.
Announcing the launch, Sinha said a large gathering has been planned at M A Stadium in Jammu on April 11, where civil society members, political leaders, academicians and sportspersons will participate. “On that day, we will take a pledge against drug abuse and also undertake a padayatra. This march will continue across the entire Jammu and Kashmir,” he said.
Calling for public participation, the Lieutenant Governor said the campaign is not limited to any individual but concerns the future of the youth. “Painful incidents are being reported almost every day, which are truly heartbreaking. This is not merely a march, but a journey with a purpose—to make Jammu and Kashmir drug-free and to ensure effective action against drug traffickers,” he said, adding that the administration has prepared a comprehensive strategy involving all departments, along with police and security forces, to carry forward the campaign. “I will also make efforts to reach every district of Jammu and Kashmir, to energise this campaign through padayatras and to appeal to people directly,” he added.