AwaitsThe April 22 Pahalgam attack shook Kashmir’s tourism, pushing visitors toward safer havens like Patnitop and Batote. Yet, Kashmir’s timeless allure—Dal Lake’s shikaras, Gulmarg’s snowy slopes, and Pahalgam’s serene meadows—remains unmatched. Now is the time to return.
Chief Minister Omar Abdullah is leading the charge to revive tourism. Yesterday, he cycled through Pahalgam’s streets, a bold gesture to boost local morale and signal safety. Today, he’s touring Gulmarg, chairing meetings to restore confidence and welcome tourists back. These symbolic acts show Kashmir is ready for you.
The administration is working tirelessly, enhancing security and reopening iconic sites. CM Abdullah has called for gradually opening 48 destinations, including Kokernag, Achabal, Verinag, and Akadpark, previously closed after the attack. Hotels and houseboats offer up to 50% discounts, and locals, from shikara owners to artisans, eagerly await your arrival. Recent visitors, including tour operators from Maharashtra and Gujarat, report feeling safe and welcomed.
Kashmir’s economy thrives on tourism, and your visit can uplift countless families hit hard by 80-90% booking cancellations. With highways reconnecting and flights increasing, access is easier. Don’t let fear dim this paradise’s glow. Join CM Abdullah’s call, embrace Kashmir’s hospitality, and rediscover its beauty. As he pedaled through Pahalgam and tours Gulmarg, his message is clear: “Come back, you’re safe, and Kashmir awaits you!”
