Shariq Peerzada Shopian, December 2: The recent snowfall in Herapura village, Shopian district, has not only transformed the region into a winter wonderland but has also attracted film directors eager to capture the picturesque landscape for their movies.

Herapura village, known for its historic significance on the famous Mughal Road, became the backdrop for a Malayalam film featuring renowned Indian actor Tvinu Thomas and acclaimed Indian actress Divya Pillai.
Film director Jainpallal expressed his admiration for the breathtaking beauty of Kashmir, emphasizing its status as one of the most beautiful places in the world. He commended the friendly nature and excellent hospitality of the locals, expressing his intention to encourage colleagues and filmmakers in the industry to choose Kashmir’s various locations for their film shoots.
Shopian’s emergence as a winter cinema wonderland is not only exciting for filmmakers but is also proving beneficial for the local economy. Hotels, restaurants, and businesses in the region are experiencing increased activity as film crews set up base to capture the true essence of the snowy landscape.
Local residents welcomed the film shooting in the snow, recognizing its potential to boost the local economy. They highlighted the need for increased promotion of tourism in Shopian, urging the district administration and the tourism department to organize winter festivals in the district. This, they believe, will not only showcase the beauty of Shopian but also contribute significantly to the local economy.
As Shopian captures the attention of filmmakers and visitors alike, there is hope for increased tourism and economic growth in this picturesque district.