Cultural Stalwart Tariq Ahmad Shera Earns Prestigious Award at International Pheran Day Celebration

BB Desk

Bhat Masroor Srinagar,25/12/2023:

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In a momentous recognition of his unwavering dedication to preserving and promoting Kashmiri culture, Mr. Tariq Ahmad Shera, the President of ACA and SKLCWS, was honored with a prestigious Award of Honour at the International Pheran Day event hosted at SKICC Srinagar.

Mr. Shera took the spotlight, passionately showcasing his commitment to safeguarding Kashmir’s rich cultural heritage, with a particular emphasis on the iconic pheran—a traditional Kashmiri garment. His spirited participation as a Kashmiri pandit resonated profoundly with the diverse audience, especially leaving an indelible impact on the youth present in large numbers at the event.

His speech not only celebrated the cultural significance of the pheran but also served as a source of inspiration for the younger generation. The event aimed to encourage the youth to embrace the pheran as a symbol of pride and cultural identity, given its esteemed recognition both locally and internationally.

The primary objective of the International Pheran Day event was to foster a sense of pride and belonging among the younger generation by rekindling an appreciation for traditional Kashmiri attire. Mr. Shera’s dynamic presentation exemplified the cultural richness encapsulated in the pheran.

In acknowledgment of his commendable efforts as a cultural ambassador, Mr. Tariq Ahmad Shera was honored with the Award of Honour. The award was presented by Maj Gen PBS Lamba, VSM, GOC, 31 Sub Area, recognizing Mr. Shera’s significant role in advocating for and preserving Kashmiri culture.

This accolade solidifies Mr. Shera’s position as a staunch advocate for Kashmiri culture, reflecting his tireless efforts to ensure the legacy of traditional attire and cultural practices is upheld and cherished. His dynamic leadership has played a pivotal role in promoting cultural awareness and fostering a sense of pride among the Kashmiri community.

The International Pheran Day celebration, marked by Mr. Tariq Ahmad Shera’s impactful presence, stands as a testament to the vibrancy and resilience of Kashmir’s cultural heritage.