BuzzBytes SRINAGAR, Dec 19: The MSME DFO Srinagar, in collaboration with the Kashmir Small Scale Industrial Association, launched a one-week Management Development Program focused on “Business Marketing Management with Special Focus on GEM” at IICT Nowshera. The program aims to enhance the marketing strategies of small-scale industries, with a special focus on Government e-Marketplace (GeM) registration.
The inauguration ceremony, attended by Director IICT Zubair Ahmad Shah, President KSSIA Syed Fazal Illahi, and other industrialists, highlighted the importance of adapting to modern marketing practices. The program is designed to provide comprehensive guidance on GeM registration processes, leveraging social media platforms for marketing, and understanding the significance of Intellectual Property Rights (IPR) for business growth.
GeM has been identified as a crucial platform for businesses to connect with government entities, streamlining procurement processes. The MSME DFO Srinagar’s collaboration with the Kashmir Small Scale Industrial Association underscores the commitment to supporting local businesses, fostering innovation, and driving economic growth in the region.
